People Analytics is a suite of tools that enables you as an accountant to advise clients on their most important investment: their people. With real-time client insights and compensation benchmarks powered by Gusto’s payroll data, People Analytics empowers you to advise clients on sustainably growing and retaining their teams.
Learn more about each tool available by clicking the drop-downs below.
Clients with QuickBooks Online connected to Gusto can track a payroll budget using payroll to revenue ratio. When setting a payroll target, you can preview your client’s target payroll expenditure and remaining revenue using the previous month’s revenue data.
Note: This is only available when your client has integrated with QuickBooks Online.
Sign in to your Gusto accountant profile.
Click the People analytics section and select Client insights.
Select a client.
Click Set payroll target.
Once you’ve set a payroll target, you can monitor your client’s payroll expenditure over time.
To better understand your client’s payroll to revenue ratio month over month, leverage real time payroll insights to see payroll expenditure changes. To view this data, follow the steps below.
Sign in to your Gusto accountant profile.
Click the People analytics section and select Client insights.
Select a client.
Under the “Metrics” section, make sure Payroll is selected.
Clients with QuickBooks Online connected to Gusto can get a deeper understanding of payroll to revenue ratio with profit and loss trends like total income and net income. To view this data, follow the steps below.
Note: This is only available when your client has integrated with QuickBooks Online.
Sign in to your Gusto accountant profile.
Click the People analytics section and select Client insights.
Select a client.
Under the “Metrics” section, toggle to the Financial tab.
Through employee hiring rate, employee churn rate, and employee churn reasons, you can better understand the state of your clients’ teams and the causes for increases or decreases in payroll expenditure. To view this data, follow the steps below.
Sign in to your Gusto accountant profile.
Click the People analytics section and select Client insights.
Select a client.
Under the “Metrics” section, toggle to the People tab.
Compensation benchmarking uses Gusto's payroll data to help you determine fair pay for employees. You can filter the data by job title, seniority, location, industry, and company size.
The results show pay ranges at different levels (or percentiles), so you can use or share the compensation recommendations.
Location: The "labor market" filter means location. If you're unsure which one to pick, check the labor market guide linked in the tool.
"Curated" vs. "All other jobs":
Curated jobs are vetted by our team. If you cannot find a relevant job title in "curated", try "all other jobs".
"All other jobs" come directly from customer input. If you cannot find a job in "curated", try "all other jobs".
"No exact match found": If you get this message, try removing filters, adding more job titles, or including more industries.
Payroll Estimator is a tool you can use to understand how much it will cost your client to hire a new employee. We use your client’s information in Gusto and QuickBooks Online for supporting data, when available. You'll be able to see the estimated cost of the new employee, estimated total cost of payroll with the new employee, and estimated payroll to revenue ratio with the new employee. You can also add additional revenue the new hire is projected to generate.
Sign in to your Gusto accountant profile.
Click the People analytics section and select Payroll estimator.
Fill out the required fields.
Click Calculate.